With the holidays fast approaching, Kendall and Kylie Jenner are plugging their various products like the teenage shill-machines they were raised to be.
Kendall and Kylie’s PacSun clothing line is reportedly doing far worse than expected, so there’s added pressure there. By contrast, Kylie’s hair extensions are selling like hot cakes – all the more reason to continue plugging them on her Instagram page and in interviews. But Christmas isn’t all about convincing people to buy overpriced crap from companies who bought the rights to your name.
A key component of the Kardashian branding empire is keeping up the appearance of a nice, normal family that’s not lorded over by a soulless pimp-mom. So in addition to talking about the stuff they want you to buy, Kendall and Kylie have also been talking about how normal their lives are and how awesome their mom is at Christmas. “We have an amazing family surrounding us,” Kylie said in a recent interview with Splash magazine. “They taught us so much about growing up in the spotlight.” Asked about her family’s plans for Christmas, Kylie replied simply, “My mom is the holiday queen.” “She decorates the house for every single holiday,” Kendall chimed in. “At this time of year [the decor] is obviously bigger. It’s really fun. The holidays are the time we spend with family.” As ridiculous as the idea of decorating for “every single holiday” might seem, we can totally imagine Kris busting out the crepe paper rodents for Groundhog’s Day.
It’s not like she actually has to lift a finger herself, and now that she’s got every one of her kids out there earning, she probably has plenty of time on her hands.